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商品編號： 9-512-033 出版日期： 2012/03/09 作者姓名： Gupta, Sunil;Rood, Dharmishta 商品類別： Marketing 商品規格： 22p 再版日期： 地域： United States;Finland 產業： Games;Computers & electronics 個案年度： 2004 - 2011
商品敘述：
Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile platforms, but it had also expanded into plush toys, cookbooks, animation videos and licensing arrangement with major brands. With the goal of making Rovio the next Disney, Mikael Hed, CEO of Rovio, was planning to create an Angry Birds movie. Was Angry Birds a fad that would fade away or was Rovio on a path to build a media empire?
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Marketing
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